Responsibilities

• Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why.
• Collaborate with designers, product marketers, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
• Develop and manage the editorial calendar and inter-agency content submission workflows as well as facilitate periodic content fact checks.
• Manage and enforce the editorial style guide and content guidelines for other content contributors in the HealthHub ecosystem.
• Work with content agency on on-page SEO and off-page SEO. Manage and improve organic search engine performance.
• Work with health and behavioural change experts to drive behavioural nudges toward meaningful change for the target audiences.
• Must be highly organised; able to work independently as well as with others; able to handle multiple projects with ease; prioritize work and meet even the tightest deadlines; and an ability to consistently ‘get the job done’ even with multiple priorities.

Requirements

• BA/BS degree or equivalent working experience
• Past experience producing content for the web specifically, as well as channel-specific knowledge (Quora, Facebook, LinkedIn, etc.).
• Have a track record of working with marketing agencies (retained and non-retained).
• Proficiency in content management systems such as WordPress, Sitecore, Progress Sitefinity or Sharepoint.
• Proficiency in web analytics software and keyword tools.
• dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
• Proficiency with Adobe Creative Suite (particularly Photoshop and InDesign) will be a bonus.