Responsibilities

• Design, build, test, and deploy scalable solutions for clients using Salesforce Marketing Cloud core studios (Email, Journey Builder, Automation Studio, Mobile Studio, Contact Builder, etc.).
• Develop custom SFMC solutions utilizing AMPscript, Server-Side JavaScript (SSJS), SQL, and APIs to meet specific client requirements and integrate with their technology ecosystems.
• Configure and manage client data structures, segmentation strategies, preference centers, and complex data integrations within Marketing Cloud.
• Implement and troubleshoot Marketing Cloud Connect and other integrations with Salesforce CRM (Sales/Service Cloud) and external systems.

• Serve as a subject matter expert on Salesforce Marketing Cloud capabilities, best practices, and limitations.
• Translate client business requirements into well-architected technical solutions within SFMC.
• Perform technical analysis, troubleshooting, and optimization of client SFMC instances and campaign performance.
• Stay abreast of the latest SFMC features, releases, and relevant marketing technologies, advising clients and internal teams accordingly.

• Work collaboratively within project teams (including functional consultants, project managers, developers, and architects) to deliver cohesive solutions.
• Engage directly with client stakeholders to gather requirements, demonstrate solutions, provide updates, and manage expectations.
• Clearly articulate technical designs, issues, and recommendations to both technical and non-technical audiences (client and internal).
• Contribute to project documentation, including technical specifications, test plans, and deployment guides.

• Interact effectively with Salesforce support and potentially other third-party vendors as needed during project delivery or for issue resolution on behalf of clients.
• Understand vendor capabilities and limitations to inform solution design and client recommendations.

Requirements

• Minimum of 5 years of hands-on experience implementing and configuring Salesforce Marketing Cloud.
• Proven experience with core SFMC modules (Email Studio, Journey Builder, Automation Studio, Contact Builder).
• Strong technical skills in AMPscript, SQL, and SSJS. Experience leveraging SFMC APIs.
• Experience with data management, data modeling, and segmentation within SFMC.
• Bachelor's degree in Computer Science, Information Technology, Marketing, Engineering, or a related field, OR equivalent relevant work experience.
• Excellent Communication Skills: Strong verbal and written communication skills, with the ability to effectively communicate with clients, stakeholders, and internal teams. 
• Proven ability to work effectively in a fast-paced, project-based, team-oriented environment.
• Strong analytical and problem-solving capabilities.

• Salesforce Marketing Cloud certifications (Email Specialist, Developer, Consultant, Administrator).
• Experience with other Salesforce Clouds: Hands-on experience or significant familiarity with Salesforce Sales Cloud, Service Cloud, Experience Cloud (Community Cloud), or Data Cloud (CDP).
• Experience with Marketing Cloud Connect setup and configuration.
• Familiarity with HTML, CSS, and client-side JavaScript for email/landing page development.
• Prior experience working in a consulting environment or client-facing role.
• Experience interacting with technology platform vendors (e.g., raising support cases, discussing platform features).
• Familiarity with Agile/Scrum delivery methodologies.