Responsibilities

Conduct market research to identify customer needs, pain points, and emerging trends.
Validate product concepts by gathering user feedback, conducting surveys, and running pilot programs.
Develop and refine the product value proposition, pricing strategies, and go-to-market plan.
Collaborate with cross-functional teams (Product, Marketing, and Engineering) to ensure alignment with market insights.
Present findings and recommendations to stakeholders, guiding data-driven decision-making.
Develop and execute multi-channel marketing campaigns to grow brand awareness and user acquisition.
Optimize ad spend across social platforms; track and report on key metrics (CPI, CPA, LTV, etc.).
Build and manage a content calendar that resonates with our target audience.
Conduct A/B tests on messaging, creatives, and landing pages.
Collaborate with the Product and Design teams to ensure brand consistency.
Monitor social media trends and competitor activities to stay ahead of the curve.

Requirements

Diploma or Bachelor’s degree in Marketing, Communications, or a related field.
1-2 years of experience in market research, business strategy, digital marketing, focusing on social media and user acquisition.
Proven track record of running successful paid campaigns on major social platforms.
Strong analytical and reporting skills
Startup or B2C background is a plus.

Shortlisted candidates will be offered a 6 months agency contract employment.